Swirl Network Platform
In-store marketing platform
Product
Swirl Network Platform
Skills
Product design, Stakeholder management, interactive prototying, User research & Testing
My Role
Design Lead
Timeline
Q2 2018
I was the lead product designer for Swirl Platform – an internal one stop shop and workspace for instore retail managers attract consumers while they shop in retail stores.
What's Platform Swirl Platform?
A tool that helps stores grab shoppers' attention, both while they're in the shop and later when they're browsing online.
A leading provider of beacon-powered mobile marketing to large-scale retailers, brand advertisers and publishers. Beacons are Bluetooth-powered sensors that may be installed on walls to detect nearby devices.
How can retailers effectively engage customers in-store and increase sales?
Problems:
Retailers struggle to capture shoppers' attention in physical stores
Traditional marketing methods are becoming less effective
Customers often use smartphones while shopping, but this isn't leveraged
How it works:
Bluetooth-powered sensors (beacons),Wifi are installed throughout the store
Beacons detect nearby smartphones
When a customer enters a specific area, the system triggers personalized messages
Geofences outside of the store capture users before and after they leave the store.
Customers receive relevant offers or product information on their phones
Harnessing the power of the weather
3 ways to target your ads using the weather powered by Accuweather
Days Range
specify up to +/-five days (past and future) by dragging the TODAY slider to the left and/or right along the slider timeline.Build Concatenated Conditions
using either the AND or OR specifier by toggling the AND/OR selector in the upper right corner of the window.Combine Weather Conditions
Deliver precise weather moment creative to the device's location. Providing relvent creative to consumer.
Tailor Creative Based on Local Weather Conditions.
Swirl’s Weather Condition Builder makes it easy to set rules for creative delivery based on local weather conditions. In-store mobile experiences can be tailored for current or forecasted weather conditions up to 5 days in the future. Custom-built weather conditions rely on Accuweather powered data for criteria including temperature, wind, precipitation, UV index, pollen count and more.
Retailers can take advantage of this weather targeting to deliver in-store mobile experiences from their own mobile app, from the Accuweather app and from Google Nearby notifications, Google’s beacon-triggered notification service available on all Android smartphones.
Weather-Based Targeting Option set for the Ad:
Next 90 Days , Pollen count is high.
Weather-Based Targeting Option set for the Ad:
Next 30 Days , When it is Sunny or Cloudy, and Temperature is above 75 Degrees.
Weather-Based Targeting Option set for the Ad:
Next 6 months , When it is Night or it is Cloudy.
